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In 2015, the Korean Horse Association pushed for major changes http://horsesite77.com  and innovations to turn around the Korean race, which shows signs of decline, but the negative image underlying the society as a whole has hardly improved. The establishment of Seocho and Mapo branches, which were promoted by the Korean Horse Association, failed, http://horsesite77.com  and the Yongsan branch, which started operation after twists and turns, had to suffer from strong opposition from some local residents and civic groups. The Korean Horse Association has been making continuous efforts to improve its negative image as it faces a crisis of ahttp://horsesite77.com  gradual decline in sales and a decrease in the number of horse racing people after the peak of its early 2000s. In particular, since the inauguration of http://horsesite77.com  Chairman Wise Kwan, the first businessman to serve as the http://horsesite77.com  head of the Korean Horse Association, the Korean Horse Association has been focusing on improving its http://horsesite77.com  deteriorated image, calling for intensive innovation differentiated from before.